How Invicti adopted autopay, reduced DSO by 36% and minimized risk of bad debt
Invicti is a leader in the web application security sector, providing cybersecurity products that help their customers identify vulnerabilities within their systems. The company faced significant challenges with cash collection, struggling to receive timely payments and spending significantly too much time on manual follow-up. Enter Upflow.
68% decrease
in invoices 31+ days overdue, from Nov 2023 to Nov 2024
36% DSO reduction
in under 12 months (from 69 days in Feb 2024 to 44 days in Dec 2024)
17X increase
in payments received via autopay (Nov-Dec 2024 compared to May-June 2024)
Mission statement
Invicti is on a mission to propel the world forward by securing every web application.
FTEs
300
Industry
Computer and Network Security
Offices
Austin, TX
Stack integrated with Upflow:
NetSuite, Stripe
Challenges before Upflow
Before Upflow, Invicti's accounts receivable operations heavily relied on manual work.
Sacha Darmanin, Accounts Receivable Manager at Invicti, noted: “We used NetSuite for data management but often transferred data to Excel, adding comments for each customer. It was a very heavy lift because every week I used to have a meeting with each member of the team and go through the most problematic accounts.”
The lack of a structured and guided process also left team members unsure about their next steps, causing inefficiencies. “ For example, the team used to chase overdue accounts, but they didn't know what the next task should be…whether they should call or if they should reach out internally to someone who's handling the customer, for example.”
Two other metrics Sacha and the team wanted to reduce were DSO and invoices 31+ days overdue. DSO (or Days Sales Outstanding) measures the number of days that a company takes, on average, to collect its accounts receivable. The higher the number, the longer it is taking the company to get paid - and reducing this number was a major focus for Invicti. Added to that, Sacha had identified a need to address overdue invoices that were on their way to becoming bad debt - specifically, those that were over a month overdue.
To address these challenges, Sacha and the team at Invicti looked for a solution and found Upflow.
For example, the team used to chase overdue accounts, but they didn't know what the next task should be.
Why Invicti chose Upflow
The decision to implement Upflow was influenced by the need for a solution that could address these inefficiencies directly:
Improved visibility and tracking: Upflow provided a comprehensive view of the Days Sales Outstanding (DSO), making it easier to track and manage it. “ Now with Upflow, we have full visibility on what the DSO is, and it's easy to keep track of it. DSO is a metric that management looks at each quarter. And Upflow has helped us identify the areas we could improve”, noted Sacha.
User-friendly interface: The simplicity and clarity of Upflow’s user interface were major attractions, making it straightforward for any member of the team to use. Sacha mentioned: “ When we had a look at Upflow and we tested it, one thing that I personally very much liked was the simplicity in the user interface. It's so easy to understand it. Anyone can actually understand.”
Automation and streamlining: By automating follow-up processes and offering guided next steps for the team, Upflow decreased the reliance on manual intervention, reducing the workload during team absences and ensuring continuity in processes.
DSO is a metric that management looks at each quarter. And Upflow has helped us identify the areas we could improve.
Outcomes with Upflow
Upflow significantly improved Invicti’s accounts receivable performance. Payments 31+ days overdue decreased by an impressive 68% between Nov 2023 and Nov 2024.
This improvement directly translated to a 36% reduction in Invicti’s Days Sales Outstanding (DSO), from 69 days in February 2024 to 44 days in December. This accelerated cash flow, providing a significant boost to Invicti’s working capital.
Invicti also introduced automated payments in May 2024, via Upflow’s Stripe integration. Payments received through autopay have now increased 17X, indicating strong potential for future adoption and improved cash flow predictability.
Beyond these key metrics, Upflow streamlined Invicti’s AR processes. Automating emails and task management reduced manual effort, improved response times, and minimized team communication overhead. By implementing distinct workflows for different customer segments, Invicti can now tailor their approach and effectively escalate overdue accounts.
In summary, Upflow has not only improved Invicti’s financial health but also enhanced the efficiency and effectiveness of our AR team, allowing them to focus on more strategic initiatives.
Invicti's favorite Upflow features
DSO monitoring: Powerful analytics within Upflow allows Invicti to recognize trends, assess spikes, and gain insights into optimizing credit terms.
Billing cohorts and consolidated views: These tools help in reviewing open invoices and account status, presenting a clear picture even across multiple business units.
Integration with key systems: Upflow integrates seamlessly with NetSuite and Stripe, enabling real-time updates on payments and simplifying transaction management.
Streamlined workflows for different customer types: Separate workflows for direct customers and channel partners allowed more tailored approaches, with escalation processes for overdue accounts.
What’s next for Invicti?
The future focus for Invicti involves further fine-tuning their Accounts Receivable (AR) process, particularly by tightening their credit terms and specific workflows. There’s also interest in fully integrating the customer success team into Upflow to leverage complete visibility for more coordinated efforts.
Invicti's experience underscores the transformative power of adopting a robust solution like Upflow, from optimizing their cash collection processes to fostering improved interdepartmental communication and efficiency.
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