Cash collection benchmarks & the power of online payments: Recap of our NYC rooftop event
Joe Sweeney
Sep 23, 2024
Bringing together insightful discussion and stunning New York City views, we recently hosted a one-of-a-kind event atop a picturesque Manhattan rooftop.
With the skyline as a backdrop, we brought together a panel of experts from diverse fields to delve into the intricacies of B2B payments and cash collection.
The panel featured:
Guru Sivapalan, Senior Finance & Accounting Manager at Regal.io.
Lauren Pearl, a fractional CFO and startup finance instructor at NYU.
Matt Hennessy, Head of Growth, Saas Platforms at Stripe.
Brad Cross, Chief Revenue Officer at Upflow.
Côme Chevallier, Payments Director at Upflow.
The group discussed how businesses can optimize cash flow through the right payment methods, leveraging Upflow's 2024 State of B2B Payments report as a foundation.
But that was only the tip of the iceberg - they went on to talk about how businesses can speed up their payment turnaround times, focusing on solutions like online payments and cards, while also addressing industry-specific risks in payment delays.
The discussion spanned from benchmark data on Days Sales Outstanding (DSO) to targeted collection strategies that optimize cash flow.
If you missed it, you can watch the full video replay by clicking here. Or continue scrolling down for a written recap of the three major insights from the event.
Insight #1: Some industries face a higher risk of non-payment
One of the standout topics of discussion was the significant risk of non-payment across certain industries, which is outlined in Upflow’s report.
As Brad Cross explained:
"The data suggests that if invoices aren't paid within the first overdue stage (1-30 days late), the chances of them still being overdue at 90+ days is extremely high."
“Sometimes it's the person who originally signed the contract who gets sent the invoice and if that person is a high level executive they don't even see it”.
Lauren Pearl, reflecting on her experience as a Fractional CFO working across several industries, noted:
“Complex projects and lengthy approval processes are typical in industries like Security and Compliance, and this naturally leads to delays in payments. It's critical for businesses in these fields to streamline their invoicing and approval workflows to mitigate these risks.”
Strategies to combat non-payment and the risk of bad debt:
High-risk industries need to be proactive in their payment strategies. Here are three quick strategies to reduce the risk of non-payment :
Stricter credit checks: Businesses should thoroughly assess clients' financial health before onboarding.
Progress payments: For complex projects, requesting partial payments at various project stages can minimize the risk of non-payment.
Proactive communication: A consistent follow-up strategy helps remind clients of upcoming deadlines and preempts excuses for non-payment. Even before that, taking the time to align clearly on payment terms at the time of signature can make a real difference.
Insight #2: Online payments have the power to significantly reduce payment delays
The panel agreed that online payments, particularly credit card payments, have proven to be a game-changer in reducing payment delays.
The data from our State of B2B Payments 2024 report shows that businesses that have a payment mix featuring over 40% payment by credit card saw a drastic drop in median payment delays—from 15 days (for companies using cards less frequently) to just 1 day.
Brad Cross highlighted the importance of this shift:
“The impact is monumental. Companies with card-heavy payment models are getting their funds almost instantly compared to those who rely primarily on traditional payment methods.”
In response to this, Matt Hennessy (Head of Growth, Saas Platforms at Stripe) noted:
“Across the Stripe network, we see lots of high value transactions with cards. There can be an element of credit risk, but you can see that with checks bouncing also. But if you have good fraud detection in place, we see the value and you can also see it in Upflow’s data”.
“I took a look at our own data for Q2 2024 in the US and for high ticket transactions, the average on Upflow was $35,000 and the biggest one was $600,000. So high value transactions do happen with cards and I think it has to do with the two sides of the equation. Why, as a customer, would I pay such a high value over card? And why, as a merchant, would I accept that?”
“Yes, there are incentives for the payer but it’s also just easier. What’s really important in payments is ensuring you provide the easiest payment method for the customer wherever they are. Just making sure the transaction is as low-friction as possible will ensure you not only get the payment, but that you also get it as quickly as possible.”
On the merchant side, over and above receiving payment faster, Lauren Pearl brought up a point around the ubiquity of company credit cards and virtual AP cards in many organizations:
“I think another interesting factor that can make it worth paying those fees is the fact that more folks in the organization could make the payment without necessarily having a discussion or getting an approval. A lot more folks in companies have company credit cards than have ACH information.”
Finally, the panelists noted that online payments are not only faster but also more secure. The automation of these payments ensures smoother reconciliation processes, freeing up valuable time for finance teams.
Insight #3: DSO benchmarks by industry
Another crucial topic of discussion was the variation in Days Sales Outstanding (DSO) across business models and industries.
SaaS median DSO: Median of 59 days, with the top 25th percentile achieving 38 days. The subscription model's recurring billing cycles contribute to faster payments, along with autopay options.
Physical Goods and Marketplaces median DSO: These businesses generally see faster payments, with a median DSO of 47 days. The need to restock inventory often incentivizes quicker payments to suppliers. In the case of marketplaces, like Malt, paying out to their supply side often means they put a major focus on receiving timely payment from the demand side of their business.
Service-based industries median DSO: Service providers experience longer DSOs, with a median of 60 days, but for industries like consulting and insurance, DSOs can stretch beyond 80 days. Lauren Pearl pointed out, “In service industries, payment delays are often tied to subjective evaluations of whether a project has been satisfactorily completed. This leads to lengthy approval processes, which in turn delay payments.”
Focusing on industries, the panel shared interesting points about specific industries and factors that dictate their DSO.
Matt Hennessy of Stripe noted:
“A lot of the issues we see in payments timing are often from industries that are in a more legacy space, and that are trying to move payments online. We work with a lot of SaaS platforms in the home services industry where they want to keep good relationships and they’ll only worry about charging the customer post service delivery. What we see is that those platforms that enable at least some payment up front are more likely to get paid in full faster.”
“The norms of the industry itself can make a big difference. I started my career in retail and you hear ‘net-30’ all the time. You get your goods in the door and you don’t need to pay for them for 30 days. And that was really essential for how the business worked because you had 30 days to sell the goods before you actually had to pay the manufacturer you got them from. The whole industry was kind of baked into that cycle.”
Strategies to optimize DSO:
What can companies struggling with long DSOs do to get paid faster? Here are three quick thoughts the panel brought up in their discussion:
Ensure clear, upfront invoicing and transparent payment terms.
Offer autopay options or ‘pull’ payment models where funds are automatically withdrawn when due. This goes hand-in-hand with online payments. With a solution like Upflow, customers who trust the value you offer can set up to have their invoices paid automatically on their due dates.
Maintain strong communication with clients to resolve any invoicing issues promptly.
Summing up
The insights shared during the event highlight one undeniable fact: industries must adapt to modern payment solutions if they want to optimize cash flow and reduce the risk of non-payment. Whether it’s leveraging online payment platforms or tailoring collection strategies based on industry benchmarks, businesses can no longer afford to rely on outdated payment models.
For those looking to benchmark their Days Sales Outstanding or further understand how to optimize payments, Upflow offers a free Discover tool, enabling companies to track their payment performance and compare it against industry standards.
Sign up now to gain insights and start improving your cash flow today!
